About roRA

Meet Rora, the creative force behind our brand. With a keen eye for timeless minimalism and a touch of cheeky elegance, Rora crafts designs that embody subtle glamour and femininity. Inspired by the tranquility of nature and the clean lines of modern architecture, her pieces seamlessly blend soft textures with contemporary sophistication. Committed to using the finest materials, Rora ensures each garment offers both luxury and comfort. Her playful yet refined approach to fashion makes every piece a statement of understated elegance and quality.

Meet the designer rora

Your brand combines timeless elegance with subtle glamour. What inspired you to choose this specific style for RORA? 

 My brand draws inspiration from the comfort and style of my everyday attire. Living in Dubai, where summer clothing is a year-round staple, sparked the concept of crafting timeless pieces. Fabrics like linen, silk, and cotton immediately came to mind for their comfort, breathability, and elegant yet earthy qualities. This blend of femininity with a touch of organic allure defines the essence of my brand.

How have your personal travel experiences and encounters with different cultures shaped your design aesthetic?

Developing this brand was also influenced by my experiences in European summer destinations, where the attire exudes classiness, glamour, and an air of expense, yet maintains an effortless and simple charm. This concept also mirrors my own personality, which embodies softness, simplicity, and lightness alongside elements of darkness and strength.

The elements of pear and lily are strong symbols of femininity in your collections. How do you incorporate such symbols into your designs, and what significance do they hold for you?

Earthly and natural materials, along with intricate fabric patterns, serve as the quintessential symbols of my brand. Whether it’s capturing the delicate lines of a pear or the silk cocoons that epitomize the softness and femininity of the female form, my brand encapsulates these elements. Conversely, close-ups of materials like marble, sand, and rocks evoke notions of strength and resilience, further enriching the brand’s essence.

Who is the typical RORA wearer, and how do you hope she feels in your garments?

Rora celebrates women and girls who seek garments and pieces that evoke feelings of sensuality, class, glamour, confidence, femininity, simplicity, and uniqueness. Regardless of body shape or size, Rora aims to make every wearer feel empowered and irresistible, ensuring that all eyes are on them wherever they go.

Is there a particular piece from your current collection that is especially dear to you? Why?

Every piece in my collection holds equal significance, as layering is integral to styling each garment together. Beginning with bras and boxers, followed by tops, pants, shorts, t-shirts, and dresses, each layer complements the next. The final touch of a blazer completes the ensemble, creating a cohesive and versatile look.

The Role of Intuition in the Creative Process: To what extent does your intuition play a role in the design process, especially when it comes to integrating contrasts and nature?

My Syrian Palestinian background serves as a source of inspiration for infusing the brand’s soul with qualities of confidence and resilience. However, it also reflects a soft, feminine appearance and a sense of tranquility, evoking feelings of peace and serenity to the outer world.